#tastekilkenny, a collective of Kilkenny based food producers and outlets, launched the next phase of its national and international marketing campaign at a launch event at Highbank Orchards & Distillery last Monday, 24th April 2017.
Helen Carroll of RTE’s ‘Ear to the Ground’ officially launched the new #tastekilkenny website, www.tastekilkenny.ie, five new showcase videos featuring local chefs, a suite of images, bags and a set of producer postcards, all showcasing Kilkenny’s food offerings. Welcoming the initiative, Helen emphasised the importance of not underestimating the value of what Kilkenny has to offer: “looking around the room, I see so many who have featured over the years on agricultural shows for developing excellent products, but I also see the colourful individuals who are the driving force behind that product development and are passionate about upping their game
Guests from Kilkenny and further afield were treated to a lunch of local food prepared by Ryeland House Cookery School. A welcome address by Cllr Matt Doran, Cathaoirleach was followed by an update on the #tastekilkenny initiative by Fiona Deegan of the Local Enterprise Office, before the latest initiative was officially launched by Helen Carroll.
Kilkenny enjoys a growing reputation as a foodie destination with unrivalled artisan producers and cookery schools, cafés, gastro pubs and restaurants including two separate Michelin starred restaurants. With a strong base of food champions, Kilkenny is perfectly positioned to write the next chapter of its food story, from pip to sip and field to fork.
Naoise Nunn, Chair, Kilkenny Tourism said: The river valleys and rolling landscapes of Kilkenny are fertile ground not just for beautiful scenery, but also for outstanding natural produce which inspires our ingenious chefs and wonderful hosts to give visitors an unforgettable experience. Taste Kilkenny is a brilliant new initiative which brings out the best in Kilkenny people and their produce; and shows our great ability to work together to make our visitors feel like royalty
Funded by the Department of Agriculture, under the CEDRA Rural Tourism initiative, this AgriFood Tourism marketing project raises the profile of artisan Kilkenny and provides a toolkit to showcase the county as a food destination of international standing.
Supported by the Local Enterprise Office, Kilkenny County Council and LEADER, and promoted by Kilkenny Tourism, this new communication suite complements the food producers work to date and showcases the very best of ‘#tastekilkenny’. Membership of Kilkenny Tourism automatically includes listing on both the www.visitkilkenny.ie and the new www.tastekilkenny.ie websites.